Marketing

“I” is first person. “You” is second person. “She” “They” “It” are all third person. So far, so good. But...

Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience....

“I have trained companies to treat people better, and SONG is the guidebook I wished I had when doing this...

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from...

When Marvin Gaye joined Motown, he went with his strengths. He wanted to work only in the studio. He hated...

We've all heard this maxim, "First impressions last," so we are aware how important it is to strike a good...

When a six-year-old kid beats the other kids at tennis, that kid is more likely to be encouraged to play...

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill...

Sooner or later, we find a place to hide. A place of security or sustenance. A place of safety. That...

Whether you’re launching a new business or already have one, having a small business marketing strategy that includes a strong...