Marketing

As a marketer, you’re always on the hunt for more leads. However, building the best lead generation strategy involves an...

If you've received an email from someone claiming to have hacked your account, don't panic. It's important to stay calm...

Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help...

Not quite sure how different types of tone in writing affect your content? Simply think of the statement: “I don’t...

Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified...

In 2020, I looked up more recipes than I ever have. Mostly Italian if you're wondering. I also spent a...

Infinity is seductive. 1,000 emails take up just as much space (and cost just as much) as one. An online...

You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case....

Without email marketing automation, your marketing team misses out on major opportunities to nurture and engage your target audience and...

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of...