Boots is aiming to improve the performance of its online shopping platform by signing a deal with Ocula Technologies, which offers an artificial intelligence-based tool, designed to tackle abandoned shopping carts.
The retailer, which last week launched its 2023 Christmas campaign, will tap into the Ocula Boost solution.
With Black Friday looming, Boots will be aiming to surpass last year’s record-breaking performance which saw the website achieve its biggest sales to date, with over three orders being placed every second.
Overall Black Friday sales were up 18% online and 17% in-store compared with the previous year. Boots.com warehouse also dispatched more products on Black Friday than any other day last year.
According to Ocula, the Ocula Boost tool takes a three-pronged approach; it helps online firms to benchmark every product page continually against their competition and best in class; it then understands the exact content they need to focus on in order to win; and finally it auto-generates titles, descriptions, and alt-tags to save time, effort and move ahead of competition.
The Belfast-based tech company, which was launched in May 2021, counts AO.com, Direct Ferries, Hornby, Stanley Gibbons and The Wedding Shop as clients.
In a statement, Ocula Technologies said: “We could not be happier to be working with Boots UK, the UK’s leading health & beauty retailer.”
“Ocula Boost will be aiming to further contribute to their incredible success: Boots.com recently posted a 28.9% sales increase over quarter and it was the retailer’s tenth consecutive quarter of market share growth.”
Boots chief digital officer Paula Bobbett added: “Ocula Boost is about ensuring the Boots.com experience continues to be best in class and relevant for our customers. The AI capabilities it provides ensure we are making use of the latest technologies to stay ahead.”
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