As an affiliate marketer, you will no doubt be aware that there are various approaches you can take when it comes to promoting links and products. While things like social media and email campaigns are among the most common, there are other options. For example, you can use Quora to promote affiliate products.
While this method is less well-known, it can offer a number of benefits and is one that all affiliate marketers should be aware of. Let’s take a closer look at why you should consider using Quora to promote affiliate products and discuss why it can be an effective approach.
What is Quora?
Founded in 2009, Quora is a website dedicated to answering questions. It is a community-focused platform where questions are answered by other users. The best answers are upvoted by community members and are displayed higher in results. Answers can also be edited by other users to provide additional information.
As an affiliate marketer, there is an opportunity here to use Quora to promote your affiliate products and links. For example, say someone is using Quora to ask for tech product recommendations, you can provide an answer that links back to a specific tech product that you are promoting.
The Benefits of Using Quora
What advantages does using Quora offer when compared to things like email campaigns and paid-for social ads?
Quora is a fantastic platform upon which you can build and establish your brand as a trusted authority voice. Your presence on the platform will give your business a boost and will help you convey a sense of authenticity and reliability in the eyes of consumers.
Using Quora will also give you access to a huge base of potential customers. The platform has 300 million active monthly users, with a relatively even split between males and females. Additionally, Quora users are highly engaged, spending over four minutes on average using the site.
Finally, the answers you provide on Quora can act as a passive source of organic traffic. As other users search for the same questions, your answer will be displayed, provided it has received a positive number of upvotes. Furthermore, your answers will be displayed on the personal feeds of users who upvote them, generating even more potential traffic.
Building Your Profile
If you want to start using Quora to promote affiliate products, you will first need to start building your profile on the platform.
Your profile should include your personal details and information about your skills and experience. People will visit your profile to check whether or not you have the authority to speak on a subject, so ensuring that you highlight your credentials is essential.
Don’t forget to include links to your business website or landing page on your Quora profile, this is a fantastic way to push even more traffic to your platform.
Find Questions and Offer Answers
Once your profile has been set up, you can start to search for questions to answer. Do so strategically; look for questions that are relevant to your niche or sector, and don’t try to answer queries that have little to do with the products or services you are promoting. To save time, use the topics option to filter and find relevant questions.
The answers you provide should be detailed and offer value at all times. Don’t look at this purely as a promotional tool, you need to actually answer the question and make users feel that reading your answer has been worth their while.
It’s vital that your answers are spelled correctly and have proper grammar. It’s well-documented how poor spelling can negatively impact sales and the perception of a business, so double-check your answers before publishing to ensure there are no mistakes.
You can also include images and graphics in your answers. Images have been found to increase audience engagement by up to 94%, and they will help you convey information more effectively.
Things to Keep in Mind
One of the most important things to keep in mind when using Quora to promote affiliate products is that the website does not allow you to post direct affiliate links in your answers. Doing so can see your account suspended or even banned completely.
To get around this, post links to content such as a blog that contains the affiliate link you’re looking to promote. This way, you’ll drive traffic to your site and links without breaching Quora’s rules.
Quora is an underrated tool that can be utilised by affiliate marketers to drive traffic and generate conversions. Use the advice we’ve outlined above to learn how you can get started using the platform in your business.