And so dear Foxy fans we arrive at yet another Friday the 13th. Unlucky for some, of course, but for me it is the beginning of my OCTOBER BIRTHDAY WEEK, and, it just so happens to be National No Bra Day, so I am feeling double happy.
And, as is tradition at this time of year, today I am setting off on the long journey back to my home town of Bolton le Moors to visit the Northern Massive; aka my larger than life friends and family.
Funnily enough October is also officially NATIONAL PIZZA MONTH but up there it’s NATIONAL PIZZA DAY, EVERY DAY OF THE YEAR.
As we all know, they do like it large, even a small portion of chips would take the average Southerner about a week to get through. Not that I’m complaining, I feel almost waif-like compared to this lot.
In fact, it seems they are all so busy stuffing their faces that, according to the “new and improved” Infidelity Index 2023 (from Illicitencounters.com naturally), less than 0.723% of the population are having an affair, ranking it at 326th in the table – which is a position Wanderers have found themselves in on many occasions.
Still, I hear you ask, how many people are having an affair where I live and what on Earth has this got to do with marketing?
Well, the same thought crossed my mind. Luckily I have hours to wile away on the LNER slow train but you can always look up your own town when you get the chance, too>
Yet for those of you who are too busy, Frome in Somerset is apparently to cheaters’ town of choice, with 7.32% of the population (that’s 1,309 people to be precise) getting extra portions. It is followed by Weybridge in Surrey on 5.95% (946), Wilmslow in Cheshire with 5.77% (1,484), Fulwood in Lancashire (yep you did read that correctly) on 5.73% (1,684) with Egham in Surrey on 5.72% (422) making up the top five. Interestingly, Blackpool takes up the rear on 0.38% (570).
For, all you marketers out there, this is a major opportunity and will surely get the creative juices flowing. After all, it stands to reason that the dirty crew of Frome, Weybridge, Wilmslow, Fulwood and Egham will be aiming to double up on Christmas presents, one for the partner, one for the lover.
Not that I’m exactly an expert, but with discretion the name of the game, surely this is where advertising on the tightly encrypted WhatsApp platform really “cums” into its own?