Walkers Crisps is tapping into the build up to this month’s Halloween with a vintage horror campaign designed to boost sales of the PepsiCo-owned manufacturer’s giant brands, Wotsits and Monster Munch.
Developed by post-production house POD LDN, the 20-second spot opens in the style of a black-and-white vintage film, complete with voiceover channelling Vincent Price in his pomp.
As a number of TV viewers look at their screens in horror, the voiceover states: “Prepare your taste buds… for giants because terror just got tasty.” The scene then cuts to show packets of the brands as viewers feast on the snacks; it concludes: “Wotsits and Monster Munch giants. They’re scarily giant.”
Running across online, social, cinema and video-on-demand channels, POD LDN has repurposed existing content from an earlier campaign for Walkers 100 Calories that broke in August.
The move is designed to support PepsiCo in meeting its sustainability and carbon footprints targets by reducing the number of advertising shoots needed to support its product range.
PepsiCo senior producer Sam Myers said: “Working with POD again on these projects was, as always, a smooth and pain-free process. They always go over and above to deliver to very tight timings and exacting standards. The team are always on hand to come up with creative solutions to feedback.”
Major brands join trial of ITVX data-driven ad scheme
Asda ‘The Big Freakend’: Spinning round for blood pound
DunnHumby and Boots strike data deal for ITVX tool
ITV joins top brands in tech and data recruitment blitz
ITV gets in early as InfoSum launches new data platform
ITV unveils ‘game changing’ streaming service ITVX