The agency, which beat seven other UK shops to the account, will be responsible for programmatic media, SEO and data strategy to help Victoria Beckham grow its reach and better connect with an international audience and fashion circuit.
The eponymous label was launched in September 2008, within three years it had grown into a fixture of New York Fashion Week and a lower-priced Victoria by Victoria Beckham label was introduced.
Known initially for its dresses, the range has expanded into separates and luxury handbags. Alongside the main fashion line and diffusion range, the Victoria Beckham brand still includes separate denim, eyewear and fragrance lines.
The 26 team has plenty of experience across retail, ecommerce and fashion, and already handles Tag Heuer, Dior and Ted Baker.
Victoria Beckham head of digital Robyn Blake said: “It was 26’s holistic approach to digital acquisition as well as the ability to make the complex, simple, which really set them apart. The team have the knowledge and challenger mindset needed to enhance our digital effectiveness and propel our marketing strategy forwards.”
26 media strategy director Scott Sadeghian-Tehrani added: “The brand is surging throughout the UK and internationally and we’re looking forward to working together to navigate the next frontier of growth with a focus on diversifying the media mix and driving marketing effectiveness.”
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