Travelodge is bigging up its credentials for offering millions of people the chance to grab a great value getaway, whether for business or leisure, with a new strapline that makes a play on the classic lovers’ refrain of “get a room”.
The new multi-million pound integrated advertising campaign, “Better get a Travelodge”, uses real life stories to showcase customers choosing Travelodge as their ideal base, whether celebrating a birthday; visiting children at university; taking a business trip or a staycation break; going to a concert or football match; visiting family and friends or attending a colleague’s leaving party.
The TV ads also showcase the next generation Travelodge room, which is part of the group’s most significant transformation to date.
The new look room includes features customers have said are important such as bedside USB charging ports, blackout curtains, a new comfy armchair and a number of sustainable initiatives, such as carpet made from recycled fishing nets and old plastic bottles, and low energy lighting.
The TV ads have been produced by award-winning film company Traktor, whose clients include Nike, Adidas, PepsiCo, Stella Artois, Heineken and Virgin Atlantic. The campaign also includes radio, out of home, digital and social channels.
The OOH ads will run in major transport locations such as National Rail and London Underground stations, service stations, road sides and city centres. The radio ads and digital social content also further expand on the different occasions where consumers need a hotel stay.
Travelodge worked with newly appointed independent creative agency Isobel, as well as the7stars and Spark Foundry, to devise the initiative.
Travelodge chief sales and marketing officer Karen Broughton: “With rooms available right across the country, Travelodge provides a brilliant base to get out and about, whether it’s visiting friends and family, going to an event or having a business meeting.
“We are continuing to invest in our UK hotel portfolio, with a rolling programme to upgrade to our next generation rooms as part of our most significant transformation to date and look forward to even more customers choosing Travelodge.”
Isobel founder Paul Houlding added: “‘Better get a Travelodge’ personifies the fact that whoever you are, wherever you’re going, you will always find a great-value Travelodge hotel close to where you need to be. Our campaign will certainly put a smile on people’s faces and continue to build the love for this iconic British brand.”
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