While the country and the England women’s team might be trying to hard to forget yesterday’s FIFA World Cup Final defeat, Burger King UK has changed its logo to ‘Burger Queen’ and launched a new burger bundle in honour of the Lionesses.
The Burger Queen bundle is available via delivery only (Deliveroo, Uber Eats and Just Eat) and includes two regular Bacon Double Cheeseburgers meals for £13.99.
The offer is available until Friday August 25; it is not known whether this would have been extended if England had actually won.
One area that has seen a major boost from the tournament, is TV.
BBC has just released figures which show that Sunday’s final was watched by a peak audience of 12 million viewers on BBC One. The final was also viewed 3.9 million times on BBC iPlayer and the BBC Sport website and app. Overall, an audience of 21.2 million watched the BBC’s coverage of the tournament.
Meanwhile, insight from Quantcast has found that 17.4 million addressable devices had engaged with tournament content in the lead up to the final, resulting in a 254% increase in addressable advertising audience.
The boost associated with the England national team’s success throughout the World Cup tournament has also led an almost 50% increase in audience interest in the Spanish women’s team.
Quantcast VP EMEA, Matt White said: “It’s amazing to see the growth in support for not just The Lionesses but the women’s game in general throughout the tournament. Our data proves just that – highlighting a 254% increase in the addressable advertising audience and the sheer volume of people watching the games across all age and gender demographics.
“It’s not just the brands that benefit either – with increased viewership comes increased ad spend and a surge in consumer spending, which in turn should provide a much-needed boost for the UK economy.”
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