Since people discovered that YouTube is a premium money-making platform, more and more users have joined the creators league. But only with first rushing to find out how much YouTubers make on average. With top YouTube earners like Jake Paul making as much as millions per month, everyone wants to know what they need to do to make money on YouTube and make it fast.
While we won’t ask you to slow your roll, especially since the money clock is tick-tocking, we invite you to learn how to earn money on YouTube. Learning the basics of making money on the platform is vital to navigating and making the best of YouTube’s monetization policies.
From running YouTube ads to managing an online merch store, this article covers everything you need to know about earning from your YouTube channel and how much YouTube pay.
How Much Does YouTube Pay Creators Per View?
Many factors influence how much a YouTuber makes on YouTube, such as the number of views, your niche and audience, video length, location, how much the advertiser pays, and the actual click rate. So, it isn’t easy to figure out what your YouTube earnings will be.
However, we can discuss the average YouTube pay rate per view. Before we do that, there’s something you should know about views.
Is It True That YouTube Pays Per View?
The simple answer to this question is yes. But remember that they only pay per ad viewership, not video views. So what this means is that even when you create videos that amass thousands of video views, if no one watches the ads placed on your video, you don’t make any money from your video view.
You should also know that for ad views to count, viewers must watch for a particular length of time. But this varies depending on the type of ads. For skippable ads, ad views only count when viewers watch at least 30 seconds of the ad or the whole thing if it’s shorter than 30 seconds, whichever comes first.
But for Bumper ads which are non-skippable ads that are 6 seconds long, you get paid based on impressions. The same goes for non-video ads like overlays and banners. YouTube banner should make a difference for the video to grab the attention of the visitor.
Impressions are not the same as views. Impressions usually indicate the reach and exposure of the ads. But one of the most shared ads on YouTube is skippable in-stream ads where you’d need ad views to earn money.
Now, let’s talk figures.
How Much Does YouTube Pay Per View?
YouTubers make around $0.01 to $0.03 per ad view. You can better estimate how much you earn per view from your CPM (cost per mile). Every YouTube content creator has their CPM. It’s a metric that tells you how much advertisers pay for every 1000 impressions or views before YouTube takes its cut (YouTube takes 45% of the revenue generated from ads and gives 55% to the creator; YouTube depends on your video to make money).
CPM varies across various niches. For example, health channels reportedly have a higher CPM than gaming channels and thus pay more per view on YouTube. So, the higher the CPM, the higher the pay-per-view.
How Much Does YouTube Pay Per 1k, 5k, 100k Views?
An average YouTuber earns around $18 per 1000 views, which means you can make up to $90 for 5k views and $1800 for 100,000 views on YouTube. But these are estimates, and they vary from creator to creator.
How Much Does YouTube Pay Per 1 Million Views?
With a million views, you can earn up to $18,000 through ad revenue. But you get around $5000 to $10,000 for a million views. This is because your ad revenue will only sometimes scale linearly with the growth of your YouTube channel. Regardless, with a million views, you can start making money from YouTube — enough to become a YouTube video creator full-time.
How To Start Earning Via YouTube Partner Program
Now that we’ve answered the “How much does YouTube Pay” question let’s see how YouTubers get access to their money on YouTube.
The major way YouTube creators earn money is through advertising revenue, and to participate, you must meet the eligibility requirements to join the YouTube partner program.
What Is the YouTube Partner Program
YouTube Partner Program (YPP) is a program run by YouTube that allows content creators to monetize their YouTube videos and earn money. Eligible creators also get access to various YouTube resources, including support teams and other monetization features.
To be eligible for the program, you must meet specific requirements, including;
- Comply with the YouTube channel monetization policies,
- Reside in a location where YPP is currently available,
- Have a working Google AdSense account,
- Have no existing community guidelines strikes,
- Have at least 1,000 subscribers and 4,000 watch hours in the past year or 10 million valid public Shorts views in the past 90 days.
If you’re just starting your YouTube journey, you might struggle to get the required subscribers or even hit 4000 hours of watch time.
Instead of spending so much time creating videos to become eligible, accelerate your channel growth by employing growth services like Views4You to boost your YouTube subscribers and views count.
Views4You offers highly affordable packages for every budget, so you don’t need to break the bank.
After you’ve met all the specific requirements, you can apply to join the YouTube partner program.
How Do I Earn from It?
Once your application to join YPP has been reviewed and accepted, you can earn money from it in several ways.
As a YouTube partner, you can generate revenue from ads, channel memberships, Super chat, and Super stickers, and YouTube Shorts. The CPM for YouTube Shorts is usually much lower than for regular videos.
How to Make Money on YouTube from YouTube Videos
As we stated earlier, being a YouTube partner exposes you to multiple revenue streams, some of which we’ll discuss here.
1. Run Back-to-back Ads
These ads are also known as ad pods. YouTube lets you run two ads consecutively before or during a long-form video — at least five minutes long.
Running ad pods is an effective way to reduce interruptions while viewers watch longer videos. This way, they have a better viewing experience, and you know they saw the ads.
Some people might find ad pods intrusive and skip your video altogether if they feel that way. You must create engaging content and strategically place your ads for the best results to make up for it.
2. YouTube Premium
YouTube Premium is a YouTube service that offers ad-free viewing and background play for a monthly subscription fee. When you join YPP, YouTube pays you a portion of the subscribers’ fee when premium subscribers watch your content.
Most creators rely primarily on ads to make money from their YouTube videos, but YouTube Premium serves as a very profitable secondary revenue stream.
3. Special Video Features
YouTube provides special video features for YouTubers to monetize their videos while engaging with their audience. One of these features is Super Chat.
Super Chat is a feature that allows viewers to purchase highlighted messages during live streams. You’ll need to turn on this feature in YouTube Studio so you can use it. This is a great way to make more money if you have a loyal audience or supportive fans.
4. Monetize YouTube Shorts
As a member of YPP, you can also monetize Shorts — vertical videos that are usually 60 seconds long or shorter. You can earn money from ads viewed between videos in the Shorts feed.
Ad revenue from Shorts is shared between the creator of the videos and the music publishers (if any) who provide songs for the Shorts.
4 Other Ways to Make Money via Your YouTube Channel
Many YouTubers explore other revenue streams to earn money through their YouTube channels asides from ad revenue. You can combine this with the partner program to make more money or begin with any of the methods until you meet the eligibility criteria to join the partner program.
· Run Affiliate Marketing
Affiliate marketing on YouTube involves promoting a product and earning a commission from every sale you make through your referral/affiliate link.
Running affiliate marketing through your YouTube channel is simple and easy to start. You can just look for products you can promote, sign up for affiliate programs, and add the referral link in your video descriptions. Remember to include a call to action in your video content.
· Get Crowdfunded
Crowdfunding is another viable revenue stream when you have passionate fans. There are several crowdfunding platforms, like Patreon, that you can use to allow your fans to donate directly to you.
For a successful crowdfunding project, offer your audience some rewards and ensure you keep to your promise.
· Offer Channel Memberships
You can offer channel memberships when you meet the eligibility criteria for YPP. Channel memberships let you offer paid subscriptions to your fans for members-only perks like badges and emojis. You can also offer exclusive content, such as behind-the-scenes footage.
Your channel members may also decide to buy memberships in “bulk” and gift them to their friends or other fans of your content.
· Sell Your Merch
There’s no better way to make extra money through your YouTube channel than selling your own line of merchandise. You can decide to sell custom t-shirts, gadgets, or even books.
You’ll need to promote the product in your videos, leverage an e-commerce website, build one for yourself, and add the link to the online store in the video description. Top YouTube stars like PewDiePie make millions from selling their own products via YouTube Shopping.