Join Lee-Ann and her guest, Leandro Schlottchauer, Co-founder of FUUL as they discuss FUUL’s place in the industry as a blockchain service provider and the effect of blockchain on the affiliate marketing industry.
Leandro is sharing insights gathered from years of founding various projects, including BullMetrix and Trocafone, and is ready to put the blockchain into terms that even the most tech-phobic of us can handle.
Listen in to hear all the details.
Will the world ever embrace blockchain wholeheartedly?
The term blockchain might make some of us roll our eyes. Any news around the subject hasn’t been good, and trying to actually understand the concept is a hurdle a lot of us can’t get past. But Leandro proposes that we don’t need to understand the concept.
Leandro says: “I think it’ll actually hit the mainstream when people that are using it don’t know that they’re actually interacting with a blockchain. And a blockchain at the end of the day is a public database. It’s as simple as that. But I think, for example, when I go into my email and just send a message, I don’t really know what’s going on in the background, but there’s a protocol behind it. There’s a protocol for email that basically defines how the message is encrypted and displayed in different clients and so forth.”
How do you use it in affiliate marketing?
So, we don’t need to worry about how it works. That’s one less thing to think about, but then how do you use it? How do we, as professionals in affiliate marketing, use the blockchain? It turns out there are a lot of options.
Leandro poses finances as one practical use for the blockchain, saying: “All this transaction information is now public and it settles on the blockchain. You can actually see that a transaction is pending, somebody’s doing a transaction, and then that transaction is settled, it’s approved. So, in a matter of seconds, you can see whether the transaction went through or not, and then everybody can look at the same information.”
“In my experience, affiliates, when they engage in an affiliate program, usually get paid 90 days after the transaction takes place. And the reason for that is because there are cancellations. There are returns. They’re charged. That doesn’t happen in crypto today.”
Why is this important for partnerships?
But this is all true of any eCommerce business. What makes it particularly vital to affiliate marketing? Leandro has some thoughts.
Leandro says: “I follow your podcast and I know you talk a lot about the partnership economy and it’s such a powerful term and I love that. So, in any type of partnership, you really want to be transparent. You want everybody to be on the same page, and have the same information, because, at the end of the day, it’s all about a common goal. And the common goal is to grow the program and bring more transactions. And now I think it’s really powerful that both affiliates and merchants, advertisers are looking at the same data.”
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Listen to find out more about:
- What does blockchain mean for affiliate marketing?
- The value of a customer
Key segments of this podcast and where you can tune into go direct
[10:00] – The value of keeping a customer engaged
[20:00] – The unnoticed integration of crypto
[30:00] – The future of appeal marketing
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