Frosty Jack’s – the white cider of choice for those seeking strong alcohol at value – is launching its first ever TV campaign, which encourages customers to “crack open the unexpected” as part of a wider multi-channel campaign running across the UK.
Devised by McCann Birmingham, the campaign for the Aston Manor Cider line follows a similar tongue-in-cheek spot for its sister brand, under the strapline “Straight Outta Cumpton”.
Designed to injecting both fun and personality into the cider category, the campaign features the world’s “most famous Z-list celebrity hand model” – Hans Handerson – reliving his glory days and showing off some of his iconic moves while promoting Frosty Jack’s.
The integrated campaign for the 7.5% ABV cider brand will be aired on social, YouTube, VOD, in out of home locations across the UK alongside trade press. Media is handled by UM Birmingham, part of McCann Birmingham.
The company claims the brand’s decision to avoid costly celebrity endorsements means continued savings for customers.
Aston Manor Cider brand marketing manager Grace Anthony explained: “The world is overrun with endless amounts of eye-watering costly celebrity endorsements. We therefore wanted to poke some fun by fabricating the world’s most extravagant, famous non-celebrity, and what better way than through a mysterious hand-model.”
McCann Birmingham executive creative director Adam Bodfish added: “Frosty Jack’s is all about fun and affordability, so we wanted to do something unexpected while making sure customers can continue saving on their cider.
“A new face for the brand wasn’t enough, so it was all hands-on deck in search for an alternative. Hans Handerson brings some much-needed humour to the category (and screens) without the price tag of a celebrity endorsement.”
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