Multimedia instant messaging app Snapchat is all about connecting and maintaining relationships. The app is massively popular, particularly among younger demographics, who love the casual, playful nature of the app’s various features and functions.
One of the app’s most popular features is Snapchat Streaks. When two users communicate for three consecutive days, a small fire emoji with a number will be displayed next to their username. For every additional consecutive day that the two users communicate, the fire emoji will remain in place and the number will increase.
This gamification of messaging has proved remarkably effective, it has kept users coming back to the app again and again in an effort to keep their streak going.
A streak can be seen as a testament to the strength and depth of a relationship, an indication of how close two users are. However, if one or both users break the trend and do not communicate one day, the streak will be over and the fire emoji will disappear.
Now, Snapchat is set to roll out an option for users to restore a lost streak. This option will be free the first time it’s used, but will incur a cost of $0.99 afterwards.
This option will certainly be a benefit to people who have lost an extended Streak, and will also open up a new revenue stream for the company.
While other major social networks have struggled over the past year, Snapchat has proven to be the exception. In 2022, the company posted its highest-ever annual revenue, amounting to a total of $4.6 billion, up from $4.1 billion in 2021.