Sports betting firm FanDuel has confirmed that it has been named the co-exclusive betting partner of Major League Baseball (MLB).
As per the terms of the multi-year agreement, FanDuel will be given the rights to use official MLB-branded products across its sports betting platforms and marketing campaigns. We can expect to see MLB-branded material in place across the FanDuel sportsbook, fantasy sports, and FanDuel Faceoff channels.
MLB Executive Vice President of Media and Business Development Kenny Gersh said: “As one of the top sportsbooks in America, FanDuel has been an industry leader in innovative fan engagement opportunities while also reminding them of the importance of doing it responsibly.
“These key priorities of unique fan engagement and responsible gambling align with our focus from the league level and make FanDuel a natural partner to collaborate with as an Official Sports Betting Partner.”
The deal will also see FanDuel stream MLB games through its sportsbook app and via FanDuel+, its OTT service. In addition, highlights from MLB games will also be incorporated in FanDuel games and programming.
FanDuel Group President Christian Genetski said: “The baseball fan is one of the most engaged in all of sports, which is why we’re delighted to be the new sports betting partner of Major League Baseball.
“Our team is eager to showcase FanDuel in nationally broadcast MLB games and help enhance game narratives and bring America’s Pastime directly into our mobile app and OTT platform for fans to watch and wager.
“We’re also very excited about the opportunity to work together with MLB on new betting product innovations that will give customers the opportunity to enhance their experience on every pitch from March until October.”