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The obligation of “none of the above”

admin by admin
February 25, 2023
in Marketing


As we continue to face difficult choices and work to make things better, it’s quite likely that the alternatives being presented aren’t ideal or even appealing.

Many organizations and communities are stuck because “none of the above” is the majority’s opinion, or perhaps the desire of those in power, or those with loud voices.

But unless you’re willing to acknowledge that you’re simply being difficult, “none of the above” comes with the responsibility to describe a path that’s better.

Because forward is the best option. Let’s go with one that makes the most sense–and if you don’t have a better plan, you should be responsible enough to back the one that’s most likely to work, even, especially, if you don’t like it.





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