B2B marketers will be particularly pleased to see that LinkedIn has released a range of new features that should put it en par with many other social media platforms: namely, display and scheduling features.
As per LinkedIn: “Whether it’s images, videos, newsletters or documents, you get to choose the content type your Activity section shows first. This new experience will be available to all members in the next few weeks and we hope that as a result your network will quickly find and engage with your content, leading to more professional connections and opportunities.”
“We heard you loud and clear – you wanted the ability to schedule content on LinkedIn – and we’re happy to share it’s now possible. Last year, we introduced the option to schedule posts, and now we’re extending that feature to your newsletters and articles as well. This means you can plan your content in advance and share it at the best times to reach your audience.”
Frankly, it’s surprising it took them this long. Especially given that scheduling newsletters would be hugely beneficial on a B2B platform, and the fact that every other platform treats this feature as a given.