Meta is replacing its Creator Studio app

If you’re a social media marketer that enjoys the concept of controlling everything from the one space, you no doubt have come across Meta’s Creator Studio app. Facebook and Instagram posting and management from the one place.

Well, it’s soon to be gone. In another move by Meta to save some money, the umbrella company is shutting down a lot of its superfluous features in favour of directing money to the Metaverse. One of these sacrifices is the Creator Studio. Instead, Meta is pushing users towards its Business Suite platform.

As per Meta: “We’re actively working to bring Meta’s creator tools together in one place. You can access all of your content and data when you switch. After trying the new creator experience in Meta Business Suite, you can switch back to Creator Studio.”

But it’s not all bad. The Business Suite has more management tools and options, just in a different format.

“We’ve updated Meta Business Suite to include your tools from Creator Studio” Meta said. “Now you’ll have the creator tools you need along with more advanced tools to manage your professional presence and activity across Facebook and Instagram in one place.”

As Social Media Today points out: “Maybe this one, which has more features and elements, will stick around for a bit longer – and when you do get used to it, it could be a better option for managing all aspects of your Facebook and Instagram presence.”