Affiliate News Hubb
Advertisement Banner
  • Home
  • Affiliate Marketing
  • Marketing
  • News
  • Contact
No Result
View All Result
  • Home
  • Affiliate Marketing
  • Marketing
  • News
  • Contact
No Result
View All Result
Wellnessnewshubb
No Result
View All Result
Home News

Gymbox mocks ‘grunt and grind’ rivals with fitness blitz

admin by admin
January 5, 2023
in News


London-based fitness firm Gymbox is launching a new campaign designed to reinforce its brand position as the “antidote to boring gyms” with a major dig at the “grunt and grind” approach of the big gym chains.

Devised by AMV BBDO, which was appointed to the brief at the tail end of last year, the new out-of-home creative mimics graffiti, with cliché motivational quotes about working out scribbled over and phrases designed to sum up the Gymbox ethos.

In one execution, the phrase “You can’t cheat on the gym”, is scribbled out, with the words “which is lucky given your track record” scrawled underneath.

The campaign is based on insight derived from a survey of over 2,500 Londoners that revealed almost half (48%) cited outdated motivational fitness quotes as their biggest turn off, followed by intimidating environments (21%) and body transformation images (16%).

Gymbox aims to position itself as the lively alternative to the serious environment of other big gym chains, offering training facilities and fitness classes in what it claims is an inclusive and fun atmosphere. AMV’s work builds on the existing Gymbox “Anything goes” campaign using the same strapline.

Launching this week, the campaign will run on London out-of-home sites and be supported by digital and social activity across Meta, TikTok and YouTube.

Gymbox brand and marketing director Rory McEntee said: “When did gym culture get so serious and weird? AMV have done a great job at helping us cut through the bullshit because there’s no right way or wrong way to work out. Working out should be as fun as going out and at Gymbox, we are about pure, unadulterated fun and self-confidence.

“With this attention-grabbing campaign, we wanted to get across Gymbox’s unique approach to keeping fit and it really brings our messages to life, raising a smile and demonstrating a positive attitude.”

Related stories
Supermarket sweep: Whose shoppers are healthiest?
Last orders: Call for curbs on £6bn alcohol marketing
Marketers call for tougher rules; do they mean it man?
PHE ‘Better Health’: Turning Wayne Slob into Joe Wicks
Southerners, Scots and Welsh don’t think they’re fatties

Print Friendly



Source link

Previous Post

70 Fun (Not Cheesy) Ice Breaker Games & Activities Your Team Will Enjoy in 2023

Next Post

Les tendances mondiales qui façonneront le marketing en 2023

Next Post

Les tendances mondiales qui façonneront le marketing en 2023

Recommended Post

Hobson’s choice | Seth’s Blog

4 days ago

EasySpace Hosting Coupon, Promo Codes 2022: 25% Discount

2 months ago

What 32 Popular Sites Used to Look Like

3 months ago

Bah humbug: Why Chief Twit is simply a massive tit

3 months ago

Kartra Review 2023 🥇: Pros, Cons & Alternatives

2 weeks ago
What Is It & How Is It Beneficial? [+ Examples]

What Is It & How Is It Beneficial? [+ Examples]

3 days ago

© 2022 Affiliates News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • Affiliate Marketing
  • Marketing
  • News
  • Contact

Newsletter Sign Up.

No Result
View All Result
  • Home
  • Affiliate Marketing
  • Marketing
  • News
  • Contact

© 2022 Affi;iate News Hubb All rights reserved.