Programmatic advertising offers a transparency level for marketers that gives them complete visibility over their marketing campaigns. It lets marketers see what websites their ads are used on, the audiences viewing their ads, plus what they’re getting for their investment. Programmatic ad spending is scalable and flexible, meaning small businesses with restricted budgets can put a financial cap on their campaigns to avoid overspending.
Programmatic advertising ensures real-time data access, meaning marketing teams can make changes where applicable while optimizing the digital ads’ style and placement to create conversions successfully. This article outlines five tips for programmatic advertising success.
Collaborate with a programmatic advertising agency
Programmatic advertising agencies like Revelation Digital have the skills and experience to ensure your campaign’s success. Hiring these companies lets you save precious time because their teams are professionals in the field. Working with a programmatic advertising agency gives you unlimited flexibility. This means you can start with one person managing your account and once you start seeing success, scale up to add extra employees specializing in various expertise areas.
Most companies struggle to reach their full potential because of a shortage of resources. Collaborating with a programmatic advertising company allows you to tap into their vast talent pool, ensuring your campaign’s success.
Consider audience segmentation
Using segmentation, programmatic advertising shows you exactly what your customers want. While you can use demographic research, it won’t give you a complete picture of what your clients want. You can divide your customers into several segments rather than generalizing to develop a marketing technique that caters to each of them. With psychographic and technographic segmentation, which are interest-based tools, you can keep your business relevant in your consumers’ minds.
Set programmatic campaign goals and KPIs
Programmatic technique varies based on the key performance indicator (KPI) and goal. When preparing your programmatic campaign, it’s essential to set KPIs and goals. Upon having at least one KPI and one goal, you’ll be better placed to organize the campaign and ascertain its effectiveness upon going live. To determine the right programmatic campaign KPI, consider your objectives and how they tie into your campaign goals. Impressions, clicks, cost-per-conversion, conversions, Return on Ad Spend (ROAS), revenue, and reach are some programmatic ad KPIs to determine success.
Generate engaging ads
Programmatic ads are an excellent way to attract your customers’ attention. They rely on visual channels, letting marketers develop visually eye-catching, compelling, and attractive ads to encourage customers to take the intended actions. While generating engaging ads is crucial, note that every platform will have customized ads to stress your point. You can decide whether to use native, video, or banner ads for your campaigns based on your goals and budgets.
Retarget your campaigns
Targeting prospects who have already expressed interest in your products is the most effective way to sell them. For instance, if you determine that customers have visited your website and looked at specific products, you can target them programmatically with ads for those products. This effectively increases sales. A retargeting campaign shows your ads to those who’ve visited your site or taken a particular action, including viewing specific product pages or adding items to their shopping carts.
Programmatic advertising is an invaluable marketing element every marketer should embrace. Use these tips to ensure programmatic advertising success.