If you want reach and engagement, optimizing for small screens is usually the way to go. There are more mobile devices in the world than we can count, and large numbers of people spend their days consuming content from the palm of their hand.
But productivity? In just about every context I’m aware of, important work doesn’t come from large numbers of people looking for convenience, connection or a smile. It comes from committed individuals who are willing to sit and do the work.
As soon as you stop using a keyboard, you’re sending a signal about the focus you’re prepared to give to the work at hand.
PS new podcast episode this week, a short rant about important work. I hope it’s useful.