Affiliate News Hubb
Advertisement Banner
  • Home
  • Affiliate Marketing
  • Marketing
  • News
  • Contact
No Result
View All Result
  • Home
  • Affiliate Marketing
  • Marketing
  • News
  • Contact
No Result
View All Result
Wellnessnewshubb
No Result
View All Result
Home News

Merkle appoints Essence chief to top media agency role

admin by admin
November 10, 2022
in News


Dentsu-owned data-driven customer experience agency Merkle has appointed Essence head of business development Michael Butler as head of agency sales for Merkle’s Media practice.

The appointment follows a period of growth for Merkle’s media business, which sits in the intersection of Dentsu’s media and CXM services and spans PPC, paid social, programmatic, digital consultancy and customer strategy.

In his new role, Butler will lead the media sales team with the aim of driving significant business growth for new and existing Merkle clients across both media and CXM.

Ultimately, Merkle claims this will enable clients to seamlessly access both services and deliver a total customer experience across every interaction a customer has with a brand.

Butler spent 11 years at WPP-owned media agency Essence, most recently as head of business development EMEA, and is said to have played an instrumental role in the addition of brands such as Sainsbury’s, Argos, ITV, L’Oréal and most recently Mars.

Merkle managing director of media Toby Benjamin said: “Michael’s impressive track record of winning and retaining some of the largest UK and international brands, makes him the perfect choice to lead our media sales team in the next phase of our growth evolution.

“As we continue to strengthen the collaboration between media and CXM at Dentsu, Michael’s experience in driving new business growth and nurturing existing client relationships, is critical in today’s fiercely competitive environment.

“Brands are now continuously having to evolve to keep up with customer’s ever-changing expectations, and at Merkle we are uniquely positioned to help our clients deliver contextually relevant, consistent, and seamless experiences for their customers.”

Butler added: “After such a standout few years for the business, I look forward to working with some of the most talented sales professionals in the media and customer experience landscape, as we continue to drive Merkle’s Media practice area to great new heights.”

Related stories
Merkle hires chief operating officer for EMEA region
LNER expands Merkle brief with digital and data task
Merkle signs partnership to train Ukrainian refugees
Merkle creates top job to bring media and CXM closer
Merkle picks insider to lead new tech consulting wing
Merkle hands top UK analytics practice role to Wigley

Print Friendly



Source link

Previous Post

What’s a Competitive Analysis & How Do You Conduct One?

Next Post

FluentU Review 2022 | Is This App Better Than Yabla?

Next Post

FluentU Review 2022 | Is This App Better Than Yabla?

Recommended Post

WPNC appoints Dearson to new digital director role

3 months ago

This Strategy Could Help Your Brand Get Mentioned By AI Text Tools

2 months ago

How one man tripled his salary in 10 years, plus more inspiring money tales

1 month ago

The magic of a page a day

1 month ago

This 40-Year-Old is Making 6 Figures/Year Teaching People How to Manage Time

2 months ago

How Fintech Solutions Drive The Travel Industry After Covid

4 months ago

© 2022 Affiliates News Hubb All rights reserved.

Use of these names, logos, and brands does not imply endorsement unless specified. By using this site, you agree to the Privacy Policy and Terms & Conditions.

Navigate Site

  • Home
  • Affiliate Marketing
  • Marketing
  • News
  • Contact

Newsletter Sign Up.

No Result
View All Result
  • Home
  • Affiliate Marketing
  • Marketing
  • News
  • Contact

© 2022 Affi;iate News Hubb All rights reserved.