Business owners are always looking for ways to improve their lead funnel. Not only is it important to have a system that effectively captures leads, but you also need to convert those leads into customers as efficiently as possible. Funnel builders can help.
In this post, you’ll learn about the best funnel builders on the market and understand the characteristics that make them unique. We’ll also provide pricing information and explain which businesses are likely to benefit from using each one.
The Top Funnel Builders
With an efficient funnel in place, your business no longer needs to spend countless hours catering to every single lead. Instead, you’ll have a fully autonomous system that works around the clock to generate leads and convert them into customers.
Here are 15 of the best funnel builder software on the market and the unique advantages each one can bring to your business.
GetResponse is an effective email marketing tool that comes with a suite of funnel-building tools. Any entrepreneur looking to increase online sales can utilize the tools included to create a marketing funnel.
The different stages of a funnel typically require multiple tools to build effectively but GetResponse has them all in one place.
Here is a list of key features you can take advantage of:
- Social ad creator
- Exit pop-ups
- Web forms
- Landing pages
- Email marketing
- Webinar funnel
It won’t be hard for an entrepreneur of any skill level to set up landing pages using the drag-and-drop editor.
Connecting your pages to conversion tools like exit pop-ups is also simple to do with the easy-to-use interface.
Like any good funnel builder, automation tools speed up the process and save time. Luckily, GetResponse has several automations you can use including:
- Abandoned carts
- Welcome emails
- Product recommendations
- Track and rate customer actions
There are also pre-built templates that come in handy for right-brain thinkers. These will help you get started quickly instead of spinning your wheels trying to come up with the perfect solution.
The only downside with GetResponse is the price fluctuation based on the number of your contacts you have.
The bigger your audience is, the more you’ll end up paying. The good news is that you’ll have just about every digital marketing tool you’ll need to succeed with this funnel builder.
Price: Free, $19/mo Email Marketing, $59/mo Marketing Automation, $119/mo eCommerce Marketing. Prices will vary depending on amount of contacts. The above prices are for up to 1,000 contacts.
Best For: eCommerce owners, automation, conversion tools
Learn more in our full GetResponse review here.
There aren’t many sales funnel builder options that automatically create beautiful designs that attract your visitors
Most of the options on this list have a large number of funnel tools but leave out the creative element.
With Leadpages, you get the opposite. This is one of the funnel builders that was designed from the ground up with design and conversion in mind.
The added value outside the beautiful landing pages is in the complementary tools for funnels including:
- Exit pop-ups
- Web forms
- A/B testing
- Checkout pages
One of the biggest advantages of using Leadpages is how quickly you can create unlimited landing page templates.
You don’t need any design skills or coding knowledge to create beautiful pages. Just use the drag-and-drop editor and you’ll be able to create conversion-rich funnel pages in minutes.
The ability for Leadpages to integrate directly with your existing platforms will save your business money and time.
You won’t need complicated backend configurations for integrations. A few clicks will help you manage all your tools from one place.
Leadpages succeeds in developing a high-converting webpage for your business. It’s one of the funnel builders that has included all the bells and whistles that will turn your leads into paying customers.
Price: $49/mo Standard, $99/mo Pro
Best For: Landing pages, conversion tools, creative designs
Learn more in our LeadPages review here.
When Russel Brunson started ClickFunnels, he was on a mission to create one of the best funnel builders on the market.
He was fed up with the over-complicated, time-consuming systems that were the only available option at the time.
What he wanted was something that would allow him to quickly and easily create funnels that converted.
And that’s exactly what he created. Now, Clickfunnels is one of the easiest funnel builders to use and one of the best at converting.
It includes features like:
- Easy-to-use drag-and-drop editor
- Pre-built templates and funnels
- Sales pipeline tracking
- Email autoresponders
- Data-backed design
The biggest advantage of Clickfunnels is how fast you can create a complete funnel that makes you money.
Brunson has used his enormous success selling online and dropped all his conversion knowledge on this platform.
All you need to do is make the final decision but pictures, designs, formats, and copy are basically all done for you.
Even though you’ll have one of the best conversion-focused funnel builders, you might not get the customization you want. The platform doesn’t do a great job allowing the pages to match your brand design perfectly.
Price: $97/mo Basic, $297/mo Platinum
Best For: Sales Funnels, conversions
Learn more in our ClickFunnels review here.
Entrepreneurs with more experience building sales funnels will enjoy what Builderall has to offer. The set of tools at your disposal can complement the entire sales process.
At your fingertips, you’ll have access to:
- Webpage creation
- eCommerce stores
- Course design
- Membership sites
- Social media campaigns
- Conversion-focused templates
- Split tests
Funnel builders like this one practically walk you step by step through the process. Once you get the hang of the templates, you’ll set up an entire sales funnel in half an hour.
They are all focused on increasing sales and conversions and allow you to upsell at checkout.
Being able to show your customers one last offer before they purchase can increase your average order value.
Little improvements to your funnel over time will make data gathering and decision-making simple.
The sales funnel process might be lengthy but the tools that come with Builderall save you valuable time. You can turn a successful funnel into an entire marketing campaign using Builderall.
Considering the relatively low price for everything Builderall offers, it’s a deal you won’t find often. Entrepreneurs of any level should take advantage of this platform.
Price: $16.90/mo Cheetah, $76.90/mo Marketer, $87.90/mo Premium, $87.90/mo Funnel Club
Best For: Email marketing, social media marketing, designing assets
If your business is already set up on the WordPress platform, OptimizePress is going to be your go-to option.
Made specifically for WordPress, this funnel builder is one of the most popular plugins available.
It’s easy to use and comes with a range of features that will let you create:
- Landing pages
- Sales pages
- Opt-in forms
- Membership sites
- Pre-built funnels
- Membership templates
With OptimizePress, you can create any type of funnel you need and then easily integrate it into your WordPress site.
You can use the drag-and-drop editor to create custom pages or use one of the many templates available.
OptimizePress gives you a huge amount of control over the design of your pages and there are no restrictions on what you can create.
Researching all the funnel-building options for WordPress sites or customizing them yourself quickly becomes overwhelming. OptimizePress gives you a time-saving option that’ll make it easy for your products and services to find success.
Price: $99/year Essential, $199/year Suite, $399/year Agency Standard
Best For: WordPress sites, webpage creation
Never had experience building a sales funnel before? Systeme makes it incredibly easy with an 11-page sales funnel template you can customize yourself.
It’s also incredibly easy to get started because it includes a free basic plan that lets you test drive the features including:
- Email marketing
- Website builder
- Sales funnels
With all the tools in one place, it’s easy to create a sales funnel that will take your leads from prospects to customers.
You can use the website builder to create a beautiful site that’s optimized for conversions. Then, use the automation tools to replace the manual work that is sucking up your time.
Build an email list using the webforms included and start email marketing campaigns to drive more sales.
Normally, setting up an affiliate program can be complicated and require several platforms to work together. Systeme has it already set up for you so all you have to do is promote the program.
Systeme may not have the most comprehensive conversion funnel tools but it makes up for it with a great price and complementary tools.
Price: Free, $27/mo Startup, $47/mo Webinar, $97/mo Unlimited
Best For: Sales funnels, affiliate programs, webinars
ActiveCampaign is best known as a powerful email marketing tool, but it’s also one of the best sales funnel builders.
It comes with a wide range of features that will let you:
- Create landing pages
- Send emails
- Build automation sequences
- Track results
- Collect customer data
- Plan campaigns
- Segment audiences
- Market for social media
- Track website visitors
The visual campaign builder is easy to use and comes with a library of templates you can customize to fit your brand. Entrepreneurs often get stuck on designing, especially if they don’t already have a background in visual composition.
Templates allow you to speed up the processing of building a funnel by removing any objective design choices you’d have to make otherwise.
The focus on email building also makes it a powerful customer relationship management tool. You can gather specific data on customers and segment them into different lists.
ActiveCampaign also has a wide range of integrations so you can connect it to the rest of your marketing stack.
Then, you can create specific marketing campaigns that target your specific segments, leading to higher conversion rates and revenue.
The only downside is that you’ll have to upgrade to receive the conversations feature. Not ideal for funnel building, but the other host of tools makes it worth the investment.
Price: $15/mo Lite, $70/mo Plus, $187/mo Professional. Prices will vary depending on the number of contacts you have. The above prices reflect up to 500 contacts.
Best For: Automation, customer support, list of features
Compare GetResponse vs. ActiveCampaign in our detailed breakdown here.
Relatively unknown in the world of funnel-building tools, Wishpond is a great tool for small businesses.
It comes with all the features you need to create:
- Landing pages
- Popups and forms
- Email campaigns
- Automation workflows
- Social media contests
With Wishpond, you can easily create beautiful landing pages without any design experience. The templates are mobile-responsive and come with a drag-and-drop editor.
It would be better if Wishpond included a visual funnel builder so you could have a better idea of what you’re doing. If you already have experience, this isn’t as necessary.
You’ll get real-time analytics on the funnel campaigns you set up to easily identify what’s working.
The A/B testing feature makes decision-making even easier. Create two different pieces of copy or design elements and test them against each other to see what works best.
Wishpond is very easy to use and comes with an affordable starting option. You will be limited by the number of contacts you have, but there is a free trial that allows you to see how everything works first.
Price: $75/mo Starting Out, $199/mo Everything You Need, $299/mo Rapid Growth
Best For: Small businesses, high budgets
Keap has all the tools you’ll need to run a successful funnel and capture all the data in one place.
The powerful CRM tool can collect, convert, and follow up with leads without any manual work on your part.
You can create landing pages, forms, and popups to help you generate leads from different sources. The visual editor makes it easy to design and customize pages without any coding experience.
Creating your own funnel will be easy with these tools in hand:
- Appointment booking
- Email automation
- Landing page builder
Keap includes a visual sales funnel builder that makes it easy to track your progress and results. You can see how many leads you’ve generated, what stage they’re in, and what actions you need to take next.
The prices for Keap increase heavily the more features you need, and you’ll only get up to 500 contacts for the Lite package. Even though they market towards small businesses, the price tag says otherwise.
Price: $169/mo Pro, $249/mo Max
Best For: eCommerce owners, CRM management
Unbounce started as a drag-and-drop landing page builder and has since expanded to include a powerful suite of tools for building successful funnels.
The company is one of the longest-lasting digital marketing tools so you already know the reliability and customer support are excellent.
With Unbounce, you can:
- Create and publish landing pages
- Add forms and popups
- Conduct A/B testing
- Generate leads from different sources
- Use pre-built templates
- Customize design elements
Although the brand specializes in landing pages, it has developed conversion-rich tools like pop-ups and sticky bars. These should help you convert leads as they make their way through your funnel.
The visual editor makes it easy to create custom landing pages without any design experience.
The templates are also mobile-friendly so you don’t have to hire developers to design your funnel for all devices. With the A/B testing features, you can create multiple designs and test them to see what your audience prefers.
Unbounce won’t come cheap but you do get a free trial that helps you understand the features better before making the full investment.
Price: $99/mo Launch, $135/mo Optimize, $225/mo Accelerate, $575/mo Concierge
Best For: Landing pages, conversion tools, customer support
Learn more about Unbounce in our review here.
ConvertKit is another company that originally started as an email service but adapted to include funnel features.
Using the platform you can create:
- Landing pages
- Broadcast emails
- Sales automations
- Email autoresponders
- Blog posts
- Capture forms
- Email marketing campaigns
The platform is designed primarily for content creators. Bloggers, writers, and course creators will appreciate the ease of use and integrations.
You can create a landing page with ConvertKit’s simple editor and then use the forms to capture leads from different sources. The email marketing campaigns can be used to nurture those leads until they’re ready to buy.
ConvertKit has a low price tag which makes it ideal for entrepreneurs looking for an affordable way to start building funnels.
The automation features are very powerful and allow you to send targeted emails at specific times. For example, you can set up an email sequence to send after someone downloads a free ebook from your website.
It even has a free starter plan for up to 300 subscribers so you can give the features a try before committing to a paid plan.
Price: Free, $15/mo Creator, $29/mo Creator Pro. Pricing will vary depending on the number of contacts you have. The above pricing reflects up to 300 contacts.
Best For: Content creators, low budgets
See our full Convertkit review here.
One of the newest platforms to enter the funnel-building space, GrooveFunnels is only one of the several tools you get from Groove.
Included in an account with Groove are:
Each of these tools can contribute to your funnels depending on your business model and the products or services you offer.
The funnel builder includes conversion-focused webpages along with follow-up email campaigns that drive revenue.
You’ll get templates so you don’t have to start from scratch, and the GroovePages editor is designed for speed and ease of use.
The email marketing tool allows you to send automated emails based on customer behavior. For example, you can set up an abandoned cart email sequence or a post-purchase follow-up series.
GrooveFunnels even includes a one-click upsell or downsell option for eCommerce owners so they can increase cart value. You can use Bumps that make it easy for an impulse buyer to add one last product before buying.
GrooveFunnels includes a free plan that allows you access to all the apps available. However, if your business grows beyond 500 contacts, you’ll need to upgrade to one of their premier plans.
Price: Free, $299/mo Premium
Best For: Content marketing, sales funnels, eCommerce owners
Compare GrooveFunnels vs. ClickFunnels here.
Kartra knows the power of a successful funnel and makes the process incredibly easy to set up. You’ll be taken step by step through the process and have access to pre-built funnel templates.
You’ll be able to use the following when signed up for Kartra:
- Drag-and-drop editor
- Marketing automation
- Email marketing
- Lead tagging
- Advanced rule creation
- Web forms
- Checkout forms
Pick a template and then easily customize the designs to match your brand. It has some of the more in-depth customization options too, so it doesn’t feel like building on a foreign platform.
Where Katra’s funnel builder shines is in the rule creation feature. You can trigger certain automations to take place based on customer interactions.
So if a customer adds a product to their cart but doesn’t buy, you can create an automated email that’s sent a few hours later with a coupon code inside.
The drag-and-drop editor is par for funnel builders and gives you complete control over page layouts.
You can also use the web forms to place opt-ins throughout your website. This is a great way to segment leads and create offers that target specific groups of your audience.
Kartra is a strong option for funnel builders and gives you extra features that make success seem inevitable.
Price: $99/mo Starter, $199/mo Silver, $299/mo Gold, $499/mo Platinum
Best For: Online courses, sales funnels, integrations
Learn more in our full Kartra review here.
Although you might not get advanced funnel selling techniques like Clickfunnels, Convertflow offers the entrepreneur with little experience an easy way to start building funnels.
The host of features includes:
- Form builders
- Behavioral targeting
- Pre-built templates
- Conversion reports
The templates are all conversion-focused and come with a wide range of integrations. You can also use the visual editor to make changes to the existing funnel templates or build one from scratch.
With Convertflow, you’ll be able to create simple landing pages that can capture a lead’s information or push them further down the sales funnel.
The clever A/B testing abilities let you have inside access to the actions your leads are making.
Segmentation can be powerful when used correctly, and Convertflow makes sure you’re able to target the right offer to the right person.
If you want funnel builders that get you started quickly and easily, Convertflow is one of the best options.
Price: Free, $99/mo Pro, $300/mo Teams
Best For: Segmentation, beginning funnel builders
Kajabi isn’t going to be for every business owner, but those that create courses or online content will find it’s one of the best platforms to use.
The funnel builder is an all-in-one solution that will host your courses, build your sales funnels, and give you email automation capabilities.
You can also use Kajabi to create membership sites which give you even more options for monetization.
No other platform gives content creators so many funnel-building tools in one place.
Some of the features that make funnel building easy include:
- Page builders
- Email marketing
- Checkout pages
You can use the page builders to create high-converting landing pages and then use the email marketing tool to send automated messages for follow-ups.
The checkout pages include numerous conversion-based designs and you can use the one-click upsell feature to increase average cart value.
Kajabi also has a large number of integrations which makes it easy to connect to the rest of your marketing stack.
Price: $199/mo Growth, $149/mo Basic, $399/mo Pro
Best For: Online Courses, coaches, memberships
Choosing the Best Funnel Builders
To get the biggest return on your investment, you’ll need to choose the best funnel builder for your business model. Use the qualities below to compare with your own business goals to see which platform will work best for you.
Prices That Match Your Budget
Getting the most functional funnel builder might be able to set up the entire process for you, but it won’t be any good if you don’t have the resources to keep it going.
You’ll need to consider the price tag for a funnel builder and if it’s worth it when you compare it to your current marketing budget.
The best funnel builders will also offer free trials or affordable monthly payments so you can try out the features before committing to a long-term contract.
Most platforms will even include a money-back guarantee. If you find the features don’t match your business goals, you can always get a refund on your investment.
Functionality You Can Use
Many of the platforms above include a ton of bells and whistles in order to get you to take action on buying.
While all the features are nice to have, if you don’t end up using them, it can be a waste of your money.
The best way to determine what platform you need is by making a list of the areas that your business needs the most help with. Get the team together and have a brainstorming session to come up with a comprehensive list.
Some of the areas you might want to consider are:
- Lead generation from different sources
- Nurturing leads until they’re ready to buy
- Sending automated emails based on customer behavior
- Increasing cart value for eCommerce businesses
- Webinars and digital courses
- Affiliate marketing
Once you have a list of the areas that need help, take a look at the platforms above and see which one offers the functionality you’re looking for.
Can Funnel Builders Scale With Your Business?
Transitioning funnel platforms while your business is growing can be a nightmare.
You’ll need to redo all your funnels and campaigns, and there’s no guarantee that the new platform will integrate with your current CRM system.
To avoid this headache, you’ll want to choose a platform that can scale with you as your business grows. This way you can keep using the same system and not have to start from scratch every time you hit a new growth milestone.
The best way to determine if a platform can scale with you is by reading reviews from other businesses in your industry.
They’ll be able to give you first-hand accounts of how the system worked for them as their business grew.
Is It Easy to Use?
A/B testing, building landing pages, setting automations, and complicated integrations can be time-consuming and require a lot of tech know-how.
If you don’t have a team of developers or designers on staff, you’ll want to choose a platform that’s easy for anyone on your team to use. The last thing you want is to have to hire new staff just to manage your funnels.
The platforms above were chosen because they strike a balance between functionality and ease of use. However, some platforms are easier to use than others.
Make sure you and your team are capable of handling the platform so it doesn’t take everyone weeks to learn.
Using the Best Funnel Builders
A good funnel software should help you achieve your business goals without putting a dent in your business account. Once you pick the right platform, you’ll be able to set up an automatic sales system that works for you even when you take time off.