International creative and technology agency group MSQ has struck a formal partnership with Westbrook International, in a move designed to deliver technology solutions that can help clients maximise the use of Salesforce to get closer to their customers.
Together Westbrook and MSQ will deliver a combination of creative and tech capabilities for their clients, helping them adopt customer platforms, such as Salesforce Customer 360, which it is claimed will provide marketers with superior customer experiences and lower cost acquisition with higher customer engagement, retention and loyalty.
Westbrook has been a leading partner to Salesforce for 18 years, with technical capabilities operating across multiple verticals and geographies. Salesforce Ventures is an investor in Westbrook and has a seat on the board.
MSQ has been building its creative, data and tech capabilities for global brands for over a decade, working with clients such as Unilever, Vodafone, Emirates and AXA Investment Managers.
The group’s data capability, MSQ Data, has more than 60 specialists working across three continents, while its tech consultancy capabilities delivered through MMT’s Consulting division are designed to help clients align their digital vision, strategy and delivery using industry-leading frameworks.
MSQ global CEO Peter Reid (pictured) said: “We’ve worked with Westbrook for some months now and they bring a truly deep understanding of the Salesforce capability to MSQ, something that will further enhance our ability to help clients build closer relationships to their customers.”
Westbrook CEO Ambrose McGinn added: “Bringing our Salesforce skills and experience to MSQ allows us to demonstrate and build our global leading solutions for their client base, whilst extending their capability very effectively into the world’s number one CRM and customer platform. It’s a great cultural fit and we’re pleased to collaborate in this way as we develop leading edge propositions to solve real business challenges.”
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