Writing content for your website or blog is one of the major parts of affiliate marketing. This is where your creativity, your ability to persuade, your inputs on the product you are advertising comes in. While writing comes easy for some, this part is the most time-consuming phase of our marketing experience.
Well, if you’re going to write a lot, then better make it worth the effort, right? Writing content that people aren’t interested in is just a waste of time and energy, and so here are nine ideas for you to make your content more engaging for your audience.
- Structure the article well
The way your article looks from the outset is a crucial determiner of if people read the whole thing or not. Long paragraphs that drone on and remind people of research articles are a big no-no: there is no limit on the number of paragraphs you use, so make them as short and meaningful as possible. Use language that is easy to connect with and understand, be as friendly and informal as you can with your readers: all these are small tips that go a long way in making your content better.
- Add data/stats
More than words, it is numbers and graphs that catch people’s eyes quickly. As they can be created and put up quickly, they also save you a lot of time, time which can be used on the other aspects of your article. Adding a graph or a table makes sense also because they are compact and look smart. They can quickly sum up the statistical impact of a statement that would’ve otherwise looked untidy and unnecessary as a paragraph.
- Place your anchor texts well
Using your links anywhere on the article is not ideal if you are aiming at getting more people to click on them. For example, using it in the first line is never a good idea as people’s attention is not completely with you then, and neither is the last line as you don’t know if everyone would be reading every line of the post. Place them well, and make sure the context matches the product.
- Proofread multiple times
Confession: I used to be proud of my writing skills too. Proud enough to not go over it a second time believing that I would not have made mistakes. Don’t make this mistake, always proofread your content. Not just a quick go-over to make sure you are satisfied with it, but read it as a reader would. Go over all your points slowly, ensure all your points are coherent and contextual.
- Concentrate on one product
While working on creating content for one particular product, ensure that your ideas and plans for other programs that you may have signed up for do not interfere with it. To ensure that this doesn’t happen, sign up for just one product when you begin, and commit to a second only when you feel comfortable with it.
In fact, why sign up for many? High ticket affiliate marketing makes more sense. So, what is high ticket affiliate marketing? It essentially means earning more for comparatively lesser effort. That’s why it is wise to concentrate on one high ticket product which pays high commission.
- Add visuals and examples
Once again, people visit your website to know more about a product but not to read an essay. While information is crucial, the way of communicating it to the readers is where you can gain an edge over the others in your field. Use colourful metaphors and analogies too, they capture interest.
Add pictures wherever possible to act as visual relief for all the words you use. Relevant pictures with witty captions remove any monotone that might have been building up.
- Be honest, try products out for yourself
The maximum honesty that you can offer to your readers is when you try the products out for yourself. Try out every aspect of the product that could be important or could be the target of questions, write reviews and tutorials on how to use it.
This helps you ensure the performance of the product and the validity of the company’s claims, and your articles gain more reliability this way. Who knows, some of these products might benefit you on a personal level too?
- Keep it fresh
Dynamism is a less focused-upon aspect of content writing that has its own impact in the long run. No matter how good your content is, people don’t want to be reading the same observations or points on repeat, so you need to switch up your usage of words and vocabulary regularly. Read other articles and blogs, related or not, they help you improve purely as a writer. Observe the terms and words that draw your attention, chances are that they work on your readers too.
- Interact with your readers
Providing quality doesn’t end with writing an article well, responding to doubts or comments on your posts warm up your readers’ attitude towards you. Providing active interaction makes them confident of clearing their queries about the product, which might then clear the way for them to buy it for themselves too.
Res Marty is the founder of Affiliate Academy, where he helps amateurs in the field of affiliate marketing navigate their problems better. Res is a successful affiliate marketer himself, since 2018, and has been working towards his dream of earning money from home by working online ever since.
Published July 3rd, 2021