How To Find A Niche Market To Sell + 5 Examples


The Holy Grail of the wholesale or retail business is the niche market. It is not in all instances that “variety is the spice of life”. Definitely not in business. While it is not something that defies possibility, dabbling into a lot of business options at the same time is indeed not a sound business decision.

As a business owner in the wholesale or retail industry, you really don’t have to be a ‘generalist’. A generalist is one that just dabbles into all sorts of products. The problem with this is that while you may feel you’re making profits, you could be making more if you specialize in specific products.

The thing with being a ‘specialist’ is that you become very good at it such that very few other people will be able to match your proficiency. This goes the same way for sellers too. In business, specializing in a particular business idea or product means you’re in a “niche”.

Many business owners have been performing below par because they’re yet to find their niche and are instead just jumping on random product ideas. The business goal then is to identify a potential niche market with a viable audience and profit margin.

Finding a niche is not however quite easy. But you shouldn’t worry much. This article covers all you need to know about why it is important to find a niche market, how to find a profitable niche market – including proper examples of niche markets you can tap into.

What does niche market mean?

If you take apart every general business idea, what you will have left is called a niche market. A niche market is simply a ‘specific’ portion of a larger market. The unique, ‘personified’, or tailored need of the niche market sets it apart from the commonplace market. There are some features of a niche product or niche market that set it apart. It may be because of the difference in:

  • Price
  • Demographics (gender or age)
  • Quality level
  • Special values, interests, attitudes
  • Geographical area
  • Lifestyle or culture
  • Activity or habits.

Whatever it is, niche markets are about catering to the need of targeted consumers rather than selling to a broad audience. In other words, business owners in niche markets try to explore those areas that mainstream businesses are overlooking. Here’s a quick example. Women’s fashion is a mainstream market. Choosing to sell only plus-sized woman’s lingerie will be considered a niche market.

Why target a niche market?

Channeling your resources towards a distinct customer base rather than targeting the larger market is what the niche market is about. It may appear quite limiting at first glance. The argument against it is that you’re only marketing to a minor section of the market.

The logic against this is that business owners targeting a broad market are only doing what thousands (or even millions) of sellers are already doing. In such a market, it is difficult to stand out or create your own “niche”.

Whether you’re a small business owner or a large business owner, the advantages of tapping into a profitable niche market are numerous. First off, you’ll be able to position your business as the plug or ‘go-to’ person for that particular market. This will help you create a reputation for that niche market.

The popularity garnered will then allow you to establish a devoted customer base. The potential profit in this is unimaginable. While other businesses are competing in a saturated market, you’ll be making huge profits from a niche market with lesser competition.

For small business owners, starting with a niche market may be the quickest path to the breakthrough you need to break even. The clientele information you have will further create opportunities to expand your business into the larger market.

Steps to find your own niche markets in 2021

Almost every business owner is currently looking for an untapped niche market to explore. Not everyone will though – mainly because they don’t have access to the information we’ll be giving you here. To find your niche market, you need to have a grounded idea of how the larger market operates – then slim-fit it into your niche.

Admittedly, there’s no all-size-fits-all approach to finding the right profitable niche or product, these four (4) approaches however cover all you need to do.

1. Explore your skills, hobbies, interests, passions

Well, they say passion drives business. Maybe it can work here too. Maybe all you really need to do is to ‘find yourself’ and turn it into a business. The ‘unique’ things that interest you, that set you apart, may just be what you need to explore.

Setting up a niche market requires time and energy. This means you have to be consistent in building a market base, developing content, and getting across to your target audience.

Also, since you’re marketing your ‘passion’, it’ll show in your business practice – and this authenticity will resonate with your buyers.

So, here’s how to go about it:

  • Start by identifying your peculiar interests, hobbies or passions
  • Find out the particular areas that you feel are largely under-represented by mainstream vendors
  • Identify the profitable niche and make it your forte.

2. Find untapped areas or problems with existing mainstream products and explore them

The niche market is obviously about finding the ‘path that is less traveled’. The most successful products in the marketplace are all products that solve particular problems. The more problems or loopholes you can fix as a niche marketer, the better for your business.

In finding a niche idea, you have to explore the broader market first and identify the ‘grey areas’ or void that needs to be filled. Take samples of popular products and identify the ‘lapses’ in them.

Also, with your own passions and interests already identified, consider the products or services with lesser mainstream focus. What are some products you wished were made more available? You may also conduct a survey among your friends and acquaintances to determine their needs and the products not made ‘custom-made’ for them.

Over all, in order to carve out your own niche, you have to pay special attention to what your target market lacks – then provide solutions to those wants and needs. Once you’re able to do this, nothing else can stop you.

3. Assess the viability of your options with the use of keyword research and trends

You need a viable market that is not already saturated. One of the ways you can go about this is by assessing the viability of the potential niche market. Another way is by checking the latest vogues or trends. These will aid you in ascertaining whether a potential niche market has a viable audience or whether it is profitable. The presence of traffic or trends on the potential niche market is a green light.

But, how do you determine this viability?

Conduct a comprehensive keyword research

A comprehensive keyword research will help you realize the potential viability of a product. You can make use of keyword research tools to do this. Some of the popular free keyword research or search volume tools out there include Google’s Keyword Planner, Keywords Everywhere, KWFinder, Ahrefs, SEMrush, and Moz.

  • Keyword research with Google’s Keyword Planner: Included in Google AdWords account, the Keyword Planner1 gives you the tools to view the number of searches made by users. When you input your niche market keyword, the Keyword Planner shows you information on the average monthly search volume ranges over time. Search results for related terms will also be displayed. This will further assist you in finding useful product suggestions within the range of your potential niche market.
  • Keyword research with Keywords Everywhere: Keywords Everywhere2 is an add-on for browsers that shows search volume on multiple websites. This gives you access to top-level keyword data without having to use the Keyword Planner tool. Although not as comprehensive as the Keyword Planner on Google AdWords, the Keywords Everywhere tool equally gives you what you need to research the viability of the potential niche market.

    To use this tool, make Keywords Everywhere an add-on on your browser. Each time you conduct a search, your browser will also display results for related keywords on the right side of your screen.

  • Use paid keyword research tools to identify niche market viability: In addition to the free keyword research tools, there are also some paid tools you can make use of. A couple of these tools don’t just help you with keyword search; some also offer search engine optimization options for your niche market. Popular paid keyword research tools include SEMrush, LongTailPro, KWFinder, SpyFU, Ahrefs, Keywords Surfer, and Moz.

Research online trends to find your niche…



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