9 Web Design Tips to Help Your Site Earn More Money

You’ve set up a website for your new business, and it’s getting plenty of traffic. 

There’s just one problem: it’s not making any money. 

When that’s the case, it’s time to take a long hard look at the quality of your web design. The layout and design of your website has a huge impact on the amount of money you can make. 

It affects everything from bounce rate to conversions to links back to your site – all of which contribute in some way to your bottom line. 

This article will cover nine important web design tips you can start working on right now to help your website earn more money

9 web design tips to follow for maximum results

Virtually every website can make some improvements to its user experience – and by extension, revenue generation. 

Maximizing revenue on your website is an ongoing process. There’s always something else you can do to make visitors happier and boost the bottom line. 

The nine tips we’ve outlined below are an excellent place to start, but here are a few other ways you can get inspiration for improving your website. 

If you need a boost to your site now rather than later, keep reading to learn our top web design tips that will help your site make more money.

1. Prioritize site speed

It’s happened to all of us: you click on a link and wait for it to load…and keep waiting…and waiting…until you give up and go find a different site that loads more quickly. 

Nothing causes a visitor to bounce faster than a slow-loading website. In fact, 47% of users bounce after viewing just one page on a site. 

That means site speed is a crucial part of improving your web design. 

You can use a free tool like Google’s Page Speed Insights to find improvements. When you enter your URL into the tool, it will generate a list of suggestions that looks like this: 

Google Page Speed Insights suggestionsSource

Usually, the suggestions will center on optimizing your images and reducing unnecessary JavaScript or CSS code. 

If you’re not a professional web designer or developer, this list might seem like a lot of jargon. You can hire a web developer for help in addressing these problems. 

Improving site speed is a constant process. There will always be something you can do to make your site run faster. Try setting aside time each week or month to run site speed checks and make continual improvements. 

2. Use descriptive, keyword-focused headlines

Your homepage headline is the first thing that grabs your readers’ attention. It should pull them in right away and let them know they’re in the right place. 

To do this, your headline content should include two parts: SEO keywords and strong descriptive language. 

Keywords are your way of letting the reader know your site is relevant to whatever they’ve just typed into Google. They also help search engines understand and rank your website. Descriptive language tells your visitors why they should stay on your site rather than visit a competitor. Usually, the descriptive language highlights your company’s unique selling point. 

Take a look at this example for a plugin for the WordPress website builder. 


“WordPress page builder” is the keyword. It’s very likely that users searched for this phrase or some variation. Seeing those words in the headline helps visitors know they’ve found what they’re looking for. 

Then, “design superpowers” provides an engaging description of what the visitor will find if they use this product. It’s catchy and exciting, leaving users wanting more. 

It’s important that the descriptive language in your headline and other website content reflects your brand. Address the specific needs and pain points of your target audience at every opportunity. 

For instance, you might consider emphasizing your low prices compared to competitors or providing social proof to demonstrate that you are a trusted player in this niche.

3. Leverage visual hierarchy

Think about some of the most effective website designs you’ve seen. 

How did the web designers emphasize the most important content? How did you, as the visitor, understand how all the pieces are related to each other? 

There’s one simple principle: visual hierarchy. 

With visual hierarchy, web designers use size, color, proximity, and other principles to demonstrate the importance of certain website elements or content. 

Check out this blog post about how to write a case study:

how to write a case study

Visual hierarchy encompasses a complex set of concepts that professional web designers heavily rely on. If you’re using a website builder or designing a website through other means, you can use some of these tips to incorporate visual hierarchy into your web design. 

  • Use size and color to highlight important content: The largest elements are the most important in visual hierarchy. Consider how your image and font size tell readers what’s important. You can also use brighter colors or accent colors to emphasize visual elements. 
  • Place related elements next to each other: Users intuitively understand that elements placed in close proximity are connected. Use this to your advantage to help visitors make connections about your products and services. 
  • Incorporate plenty of white space: It might feel helpful to cram as much content as possible onto your website, but when you do so, you risk overwhelming your visitors. Instead, use white space, or an absence of visual elements, to emphasize images, headlines, and other content.
  • Choose similar colors to highlight related concepts: Like proximity, color helps visitors connect ideas across a web page or even an entire website. Consider using certain colors to identify categories of products, or choosing a particular color to highlight deals and sales. Learn about color theory to help you choose the best colors for your website.

4. Stick to standard layouts

With more than a billion websites out there, you might be tempted to create something totally unique so you can stand out. 

Don’t do it. 

Most internet users have come to expect certain types of layouts on most websites. Asymmetrical elements, mismatched fonts, or other unusual visual elements can cause confusion. It’s in your best interest to give users a layout they expect. Then, you can use content to show them what makes you a better choice than your competitors. 

Take a look at this example from a document signing software solution. 

homepage layout example with distinct sectionsSource 

Although this is just a portion of the homepage, you can see how this website uses clearly defined sections to convey important information to visitors. 

The website provides information in order of importance. As you move through the page, the site gradually builds its case for its product. Also, notice how the site uses a consistent color palette and catchy subheadings to keep you engaged? 

The layout for this website is predictable – and that’s a good thing. The company makes a case for its product through website content, which is far more effective. 

5. Make sure your content is mobile-friendly

Sixty-four percent of all web traffic now takes place on a mobile device, and that percentage is only growing each year. Plus, Google now indexes and ranks websites based on the mobile version of the site. 

In short, you should consider the mobile version of your website as the primary version. 

To understand how your site is currently performing on mobile, use Google’s mobile-friendly test tool to generate improvement suggestions.Like the Page Speed Insights tool discussed above, the mobile-friendly test will identify specific issues that you can fix to improve performance. 

In general, you can use these web design tips to optimize your website for mobile users: 

  • Use responsive web design: Responsive design automatically adjusts the scale and resolution of your website depending on the device that accesses it. Thanks to Google’s recommendation, responsive web design is typically part of the standard package with website builders or web design companies. 
  • Make your mobile website and desktop website identical: Users should have the same…

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