YouTube is a great place where both new and experienced marketers can learn new ideas and tactics to get traction for their business.
Marketing beginners can learn everything they need to know about different facets of digital marketing, SEO, content marketing, analytics, and more.
Similarly, marketing veterans can get up to speed with the latest trends in the rapidly changing marketing landscape and learn better and smarter ways to create and sustain growth for their business.
YouTube has no shortage of exceptional marketing content. With so many marketing YouTube channels to consider, figuring out which ones to follow is tough.
This post is an attempt to separate the wheat from the chaff. The list below features 15 of the best marketing YouTube channels you should follow, along with a few honorable mentions at the end.
In addition to the description of the specific YouTube channel, you’ll also find the most popular video on the channel (based on total view count) and my three favorite videos from the channel to help you get started.
Side note: This list will specifically touch upon the marketing content uploaded by these creators. If you’d like to subscribe to YouTube channels that specifically cater to entrepreneurs, please refer to this list of best YouTube channels for entrepreneurs.
Top 15 Marketing YouTube Channels
1. Pat Flynn
Pat Flynn is one of the most respected and well-known digital marketers in the world. His blog Smart Passive Income is widely popular amongst marketers and is an inspiration to anyone who’d like to make passive income online. His weekly podcast of the same name is one of the most popular marketing podcasts with over 60 million downloads.
Since launching his blog-based business in 2008, Pat Flynn has generated over $6 million in earnings through various income streams: affiliate marketing, digital products, online courses, books, advertising, and more.
Pat Flynn’s YouTube channel is an extension of his blog and podcast where he shares a wide array of techniques and strategies to generate passive income online and grow your online business. He also shares his thoughts on trending marketing topics and occasionally shares productivity hacks.
If you’d like to learn the nitty-gritty of running a successful blog, this marketing YouTube channel is a must-follow.
Most Popular Video: How to Start a Podcast (Complete Tutorial)
My 3 Favorite Pat Flynn Videos
Ahrefs’ YouTube channel features a treasure trove of helpful content for SEOs and online marketers alike.
Not surprising considering Ahrefs is one of the best SEO tools on the market. My personal favorite is Semrush, but Ahrefs is a close second.
Most SEO tools have their own YouTube channel. What differentiates Ahrefs’ YouTube channel from others is the consistent stream of helpful tutorials on SEO topics like keyword research, link building, technical SEO, and everything that’s trending in the world of SEO today.
It’s because of this commitment to consistency that Ahrefs’ YouTube channel has more views and followers than its competitors.
In addition to SEO tutorials, you’ll also find a handful of case studies from research and marketing experiments conducted by Ahrefs. For example, in their 3-part link building case study, you’ll learn how Ahrefs created an SEO statistics blog post and the exact link building technique they used to build backlinks to that post.
If you’d like to learn how to grow your organic traffic, Ahrefs’ marketing YouTube channel should definitely be on your radar.
Most Popular Video: SEO for Beginners: A Basic Tutorial for Higher Google Rankings
My 3 Favorite Ahrefs Videos
3. Brian Dean
Brian Dean, the founder of Backlinko, is one of the most respected figures in SEO. If you’re an SEO beginner, Brian Dean’s in-depth guides on SEO topics can help you get acquainted with various SEO concepts that will help you achieve higher rankings for your site.
On his channel, Dean shares actionable SEO, link building, and content marketing strategies that you can use to grow your business.
He also shares real-life examples and SEO case studies to show you the exact techniques he’s using to increase his website’s organic traffic. For example, in this link building case study, he explains how the “Guestographics” strategy helped one of his readers boost his site’s search traffic by over 900%.
Most Popular Video: How to Get More Views on YouTube
My 3 Favorite Brian Dean Videos
4. Noah Kagan
Noah Kagan is a serial entrepreneur who’s launched several successful SaaS companies. He’s widely known for being Chief Sumo at AppSumo, a popular online marketplace for entrepreneurs. AppSumo’s channel itself is featured later on this list, but let’s cover Noah Kagan’s channel first.
Noah’s channel focuses on marketing experiments, growth hacking techniques, productivity hacks, and occasional interviews with other entrepreneurs who are using innovative marketing techniques to fuel their business growth.
He also has a series where he deconstructs the business secrets behind successful millionaires and billionaires. Don’t miss his video on how Elon Musk made his first million.
Most Popular Video: How MrBeast Makes $97,529,400 a Year from YouTube
My 3 Favorite Noah Kagan Videos
Related: Top 10 AppSumo Deals of the Month
5. Vanessa Lau
If Instagram is your preferred channel for marketing and reaching out to your audience, Vannessa Lau’s YouTube channel has you covered.
Vanessa Lau educates her subscribers about how entrepreneurs and content creators can leverage Instagram to connect with their audience and build a loyal following. Indeed, in one of her most-watched videos, Lau shares five Instagram hacks to gain followers on the platform organically.
In addition, Lau also shares YouTube marketing tips and strategies to stand out on other popular platforms like TikTok and Snapchat.
Most Popular Video: How to Gain Instagram Followers Organically
My 3 Favorite Vanessa Lau Videos
If there’s a marketer who has truly achieved cult status, it’s Gary Vaynerchuk. He’s a serial entrepreneur and 5-time New York Times best-selling author. More recently, he launched his own NFT collection called VeeFriends.
GaryVee maintains an active presence on all major social channels and YouTube is no exception, where he posts videos almost on a daily basis. At the time of writing this post, there are 2,000+ videos on the channel. These videos include Q&A sessions, his documentary series DailyVee, interviews, keynote speeches, and occasional rants.
If you’re a marketer and you haven’t followed Gary Vaynerchuk on YouTube yet, you’re seriously missing out.
Subscribers: 3 million+
Most Popular Video: One Life, No Regrets
My 3 Favorite Gary Vaynerchuk Videos
Wondering whether a specific WordPress plugin is right for your website? Then this marketing YouTube channel is for you.
Adam Preiser’s channel WPCrafter is dedicated to deconstructing WordPress. You’ll find tutorials of popular WordPress plugins, themes, page builders, and other tools which can help you optimize your WordPress site.
Adam’s commitment to in-depth tutorials has helped him rack up over 200,000 subscribers. For a niched-down channel like WPCrafter, that’s quite an achievement and proves how you can build a loyal following by catering to a specific audience. His Elementor tutorial, for example, is perfect for anyone who’s just getting started with a complex page builder like Elementor.
Amidst the tutorials, you’ll also find occasional reviews of the latest AppSumo lifetime deals and a discussion on the changes coming to the ever-evolving WordPress ecosystem.
Most Popular Video: Elementor – WordPress Page Builder Tutorial
My 3 Favorite WPCrafter Videos
Social Media Examiner’s YouTube channel has attracted more than 135,000 subscribers and 5 million views to date. If you are a marketer who’s seeking ideas on improving your social media marketing skills, this channel has you covered.
From marketing tutorials to interviews with leading industry experts, Michael Stelzner and team post 3-4 videos every week that feature discussions and advice on helping marketers navigate the constantly changing social media jungle.
Social Media Examiner also delves deep into advanced social media marketing strategies. In their video on advanced Facebook ad targeting, for example,…